When Pepsi and Coke are equally black in look, sweet, and sour, how can you distinguish the former in the latter? Based on Vincent Ong, who utilized to advertise soft drinks at PepsiCo, the key lies in appealing to the emotions and feelings of customers.
The managing partner of Evia Real Estate,” Ong is tapping his abundant advertising experience and experience once more to advertise OLÁ executive condo (EC) to its prospective buyers. Inspired by Spanish-style community dwelling, the evolution in Sengkang provides 548 units at a mixture of 2 – to five-bedroom units, from 775 into 1,722 sq ft.
And in every development, he attempts to present new characteristics to improve its value.
Residents may also bathe beneath rain showers. The project, started at end-October at 2012, was completely marketed by December.
In Lake Life, Ong experimented with”active living” where different actions such as dance, yoga and cooking courses were organised for residents to bond and innovate. The concept proved so popular that it had been replicated by a number of different programmers, claims Ong.
This time around, Ong will use”active living” to nurture community spirit at OLÁ. Residents will have the ability to register for tasks including yoga, aqua Zumba and aqua Taekwondo, aside from baking and dance courses in addition to football courses.
However, the developer’s most important attention for OLÁ would function as the in-house telehealth kiosk, which permits households residing in the EC to consult doctors remotely.
Throughout the kiosk, residents are also able to ask for home calls or health care services. Anchorvale has also assured that taxpayers will have the ability to enjoy boundless GP services — excluding drug and its following delivery costs — for as much as six months from its end date.
The idea to integrate health centers came to Ong in Gem Residences, Evia’s private condominium situated in Toa Payoh, way back in 2016. “In Gem, I can just do it one day each week, but at OLÁI could do it 24 hourseveryday.”
A fan of Spanish porcelain figurine producer Lladro, Ong has adorned the showflat using its own pieces, which will afterwards be changed to the EC upon conclusion. “The simple fact that they created it together with love, attention, accuracy and moment, resonated with me personally,” says Ong. On the other hand, the pièce p résistance are the chandelier hanging across the showflat’s reception. It includes 300 handmade ceramic fairies every affixed to the ceiling by fiber optic lights which glow silver once switched on. Ong shows the chandelier price approximately half a million bucks.
As a glimpse of what awaits inhabitants at OLÁ, paintings of children and families from the artist will be shown in the showflat through its public trailer within the weekend of Feb 15, which can be when e-application begins.
Based on Ng Hoe Theong, director in AGA Architects, the style behind OLÁ is motivated by the Spanish appreciate for community dwelling. A play on altitude, various facilities in the EC is going to be placed on the top deck of this podium.
Among the amenities are a pub, lounge and club in addition to a studio and fitness center. Wall particulars and railing themes also take their influence in abstract art, stocks Ng.
Perform and avoidance
Ong has intentionally injected lively components into OLA’s showflat, which divides the people at a dashing collection of colors. Using its 17,000 sq feet area, visitors may walk through different interactive set-ups and get involved in games and activities.
On the other hand, the programmer has also fitted personal booths, conducive to serious talks between land brokers and their prospective customers.
In light of this coronavirus outbreak, Anchorvale has taken preventative measures also. Hand sanitisers are also available.